UI/UX Designer Graphic Designer
👋 Hey! I am Fauzi Ashraf. I am a dedicated UI/UX designer focused on creating intuitive and engaging user experiences. I excel in wireframing, prototyping, and usability testing. My goal is to design visually appealing and user-friendly products that meet both user needs and business goals.
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Work
experience
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(view more @ linkedin)
SmartCore Digital
UI/UX Designer
Petronas Collaboration:
Led and contributed to the design of the S.A.M.A.D. and SHARP × PERFECT platforms.
AI & Innovation:
Spearheading the design of the Smartcore Geliga AI platform and its dedicated marketing site.
Web Development:
Directed the end-to-end design process for the TechXcelerate website.
Creative Support:
Partnering with marketing teams to produce high-impact corporate videos, branding, and digital assets.
Oct 2024 - March 2026
Petronas Digital
UI/UX Designer
Product Leadership:
Spearheaded the end-to-end design overhaul and feature expansion for Sentinel (Phases 1 & 2) and the Fuel Management System (Platform+).
Design Systems:
Led the development of a unified Design Language System (DLS) for the TDES product team to ensure cross-product consistency.
Platform Development:
Co-designed the Virtus official site and Helpdesk Portal, prioritizing mobile responsiveness and seamless user flows.
Data & Logistics:
Directed the UI/UX for the CCM Power BI Dashboard and developed specialized cargo modules for the Platform+ ecosystem.
Growth Support:
Partnered with marketing to produce high-stakes pitch decks for corporate and product-specific outreach.
Aug 2023 - Oct 2024
Produts2U (P2U)
Senior UI/UX Designer
Led the team for design process for the development of P2U v1 withdrawal feature.
Led the team for design process for the development of Zurich Takaful integration with Products2U apps.
Led the team for design process for the development of Products2U v2 apps.
March 2023 - Aug 2023
0
years of experience in UI/UX & Digital Design
0
UI/UX & Digital Design project completed
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My
education
Universiti Teknologi Malaysia
Diploma in Science Computer & Multimedia
2009 - 2012
Sek. Men. Teknik Pontian
SPM (Civil Engineering)
2003 - 2007
Feedback from the Team
Feedback from the Team
Feedback from the Team
Muhammad Ikramfadli
Sr. UI/UX @ Petronas Digital
I highly endorse Fauzi, with whom I worked as a UI/UX Designer at Petronas. He consistently demonstrated excellent design skills and a unique creative vision. Fauzi's ability to work collaboratively and his commitment to delivering high-quality results make him an asset to any team. I’m sure he will continue to succeed in his career.
Azlan
Business Analyst @ Petronas Digital
Fauzi Ashraf is one of the most talented UI/UX Designers I have ever worked with on several high-profile projects. Fauzi’s ability to understand user needs and translate them into intuitive and engaging designs is truly exceptional. His keen eye for detail, combined with his deep understanding of user experience principles, consistently results in interfaces that are both aesthetically pleasing and highly functional.
Ali Fikri
Product Manager @ Petronas Digital
Fauzi has an impressive ability to translate complex ideas into visually appealing and user-friendly interfaces. He consistently delivered designs that meets stakeholder's satisfaction and expectations. My role as a product manager made easy with a talented designer like Fauzi constantly supporting.
Ts. Naqib Asri
Data Scientiest @ Petronas Digital
Fauzi consistently shows strong initiative, making our design process flow smoothly and ensuring that both product owners and developers have a clear understanding of project requirements. He works closely with product owners to translate their ideas into visually engaging designs, ensuring clarity and alignment with project goals.